As more Canadians turn to digital channels for eyewear, sunglasses continue to be a standout category for shoppers who value both functionality and personal style. This 2025 ranking compares leading online retailers by the number of sunglasses frames and brands they list, offering a clear picture of where consumers can find the broadest selection nationwide. The results showcase a market shaped heavily by international e-commerce players, with domestic retailers competing through service and regional presence.
Key Highlights
- SmartBuyGlasses.ca maintains a decisive lead, offering 39,500+ frames and 272 brands, giving it the largest sunglasses assortment in Canada.
- FramesDirect and Eyeglasses.com occupy the next two positions, continuing the trend of global eyewear platforms outperforming national chains in catalogue breadth.
- Local retailers — including Kits.ca, NewLook.ca, and Iris.ca — deliver respectable mid-tier range but do not match the brand diversity available through international operators.
Canadian Sunglasses Retailers Ranked by Total Frames (2025)
| Rank | Domain | Total Frames |
| 1 | smartbuyglasses.ca | 39,548 |
| 2 | framesdirect.com | 4,704 |
| 3 | eyeglasses.com | 3,829 |
| 4 | sunglasshut.com | 3,036 |
| 5 | fashioneyewear.com | 2,562 |
| 6 | zennioptical.com | 2,061 |
| 7 | kits.ca | 1,636 |
| 8 | newlook.ca | 850 |
| 9 | lenscrafters.ca | 817 |
| 10 | eyebuydirect.ca | 755 |
| 11 | glasses.com | 502 |
| 12 | warbyparker.com | 358 |
| 13 | iris.ca | 338 |
| 14 | clearly.ca | 310 |
| 15 | specsavers.ca | 141 |
| 16 | oscarwylee.ca | 84 |
| 17 | baileynelson.com | 64 |
Canadian Sunglasses Retailers Ranked by Total Brands (2025)
| Rank | Domain | Total Brands |
| 1 | smartbuyglasses.ca | 272 |
| 2 | eyeglasses.com | 149 |
| 3 | framesdirect.com | 134 |
| 4 | fashioneyewear.com | 114 |
| 5 | kits.ca | 90 |
| 6 | sunglasshut.com | 48 |
| 7 | newlook.ca | 47 |
| 8 | lenscrafters.ca | 31 |
| 9 | iris.ca | 24 |
| 10 | glasses.com | 24 |
| 11 | specsavers.ca | 21 |
| 12 | clearly.ca | 19 |
| 13 | eyebuydirect.ca | 7 |
| 14 | zennioptical.com | 7 |
| 15 | oscarwylee.ca | 1 |
| 16 | baileynelson.com | 1 |
Global Retailers Continue to Define Canada’s Sunglasses Market
The data shows a clear hierarchy in the Canadian segment: multinational retailers dominate both frame volume and brand selection. SmartBuyGlasses stands far ahead, followed by FramesDirect and Eyeglasses.com, which also benefit from cross-border catalogues and internationally integrated supply chains.
Canadian retailers such as Kits, New Look, and Iris deliver solid options for shoppers who prioritise local service, but they operate at a fraction of the scale provided by global e-commerce competitors. This shift signals a marketplace where access and assortment increasingly outweigh the benefits of geographic proximity.
What Canadian Shoppers Expect Beyond Variety
With sunglasses viewed as both functional protection and a fashion essential, Canadian buyers increasingly seek assurance of quality. Retailers that communicate transparency around:
- lens origin and UV filtration standards,
- authentication of designer labels,
- verified product images and detailed specs,
- clear warranty and return processes,
tend to win the confidence of discerning customers. Trust-enabling features are becoming just as crucial as wide product assortments.
Methodology
- Data collected in September 2025 from publicly visible listings.
- Only retailers shipping to Canada were included.
- Metrics evaluated:
Total Frames – number of unique sunglasses SKUs.
Total Brands – number of distinct sunglasses brands offered. - Exclusions: discontinued SKUs, duplicates, and non-sunglasses accessories.
- Rankings reflect assortment breadth, not revenue or market share.
To propose additional Canadian sunglasses retailers for future updates, please contact our editorial team.