(PRESS RELEASE) Maui Jim, the global leader in the premium polarized sunglass market, opened a state of the art optical lab in Braunschweig, Germany. This is Maui Jim’s first fully digitalized production site located outside the U.S.
The new lab is more than 24,000 sq. ft. and will produce lenses for Maui Jim’s new Optical Collection and prescription sunglasses that feature the brand’s proprietary PolarizedPlus2® lens technology. Maui Jim established its presence in Braunschweig in 2004, when the brand launch its German distribution center. Today, the brand operates more than 32,000 sq. ft. and has invested more than $10 million to bring this new lab to life.
The lab expands Maui Jim’s presence in Braunschweig, which first launch a German distribution center in 2004. Now, the brand operates more than 32,000 sq. ft. In addition to expanding its geographic footprint, the new lab provides an opportunity to Maui Jim to extend its best-in-class customer service to Europe. The new lab will reduce wait time for European deliveries – shipments will no longer have to go through customs, which will significantly reduce delivery turnaround time. This is the first stepping stone for spreading Maui Jim’s “Aloha Spirit” to Europe. Additionally, the lab opening creates positions for eighty-five new employees, who will be overseeing and controlling the fully automated manufacturing process, guaranteeing a high product quality that meets and exceeds Maui Jim market standards.